With transmission from the Vivamos Cultura platform, the fifth edition of the MUCHO Festival! He had his kickoff in order to celebrate, disseminate and consolidate the current artistic production of Latin America.

This meeting consists of panels and shows by artists such as Jorge Drexler, Lenine, Alceu Valença, Perotá Chingó and Escalandrum, with a realization that will last until 25 April and that - in addition to the platform of Culture of Buenos Aires- They will also be seen through the official YouTube channel.

The panels of this edition will address the importance of the music and cultural market in the integration of Latin America. In that context, musicians, cultural producers, public agents, actresses and actors, will discuss the transformative power of music in Latin America.

In times of social isolation, artists, musicians and poets cross borders and virtually unite in a big hug. Buenos Aires, Sao Paulo, Recife, Montevideo, Salvador and Havana retake the concept of the fictional city Macondo, created by the writer Gabriel García Márquez, in his masterpiece "One Hundred Years of Solitude".

The program for this Thursday will have the following activities

CHAPTER 2: "THE GREAT BANQUET"

MESA 3- 22/04 (Thursday) | 18 hs

SONG, SPIRITUALITY AND LATIN AMERICA

At this table we enter into the real potential of music and culture in general as a remedy and cure. What is the real transformative power of artistic creation?

Ju Strassacapa (Francisco the Man, Lazuli)

Pedro Canale (Chancha Via Circuito)

Dudu Marote (Xaxim, musical productor)

Mediation: Mayra Rizzo

MESA 4- 22/04 (Thursday) | 19.20 hs

MOTORCYCLE DIARIES: HOW TO CIRCULATE THROUGH LATIN AMERICA WITHOUT SILVER IN THE POCKET

At this table our goal is to share real stories of the challenges and rewards of falling on the road to take music beyond borders, same with budget limitation.

involved:

Mateo (Francisco the Man, BABY)

Noubar Sarkissian (Chao Laru)

LaBaq

Mediation: Fabiane Pereira (Music Chat)