The INCAA Cine Gaumont Space hosted the presentation of the Argentine Film Week, a tool for the dissemination of national productions at a promotional price throughout the country.

The Argentine Film Week consists of four days of screenings at a promotional price of 35 pesos in commercial and independent rooms and in the network of ICAA Spaces throughout the country, between 1 al 4 October.

Ralph Haiek was part of the presentation, president of INCAA and the Minister of Culture of the Nation, Pablo Avelluto, among other several representatives of the film industry.

Haiek said that “this event is possible thanks to the fact that all the sectors that make up the audiovisual industry have joined., so that the films that we Argentines make, Argentines can see them at a reasonable price” and added: “As part of the programming, films that were released in the last year and a half will be screened”.

The first film to be screened will be the premiere of I am so, Tita from Buenos Aires, which features the performance of María Teresa Costantini, actress who was also present at the scene.

Worn, while, emphasized the “joint work between the Presidency of the Nation, the Ministry of Culture and the INCAA” to “concrete this initiative, that aims to spread our culture, since we have enormous talents”.

At the same time, The head of the national Culture portfolio stated that the INCAA “understands that, in addition to the promotion, It is very important that the public can access the films, both in Argentina and in the world”.

Presentation finished, The spot Whispers was screened, starring Adrián Suar, which focuses on the moment when the public watches a national film. The commercial was developed by the creative agency La Comunidad together with INCAA, the Ministry of Culture and Presidency of the Nation.

It should be noted that during the development of the Argentine Film Week, distinguished figures from the national big screen will be present in the theaters interacting with the public, and even cutting off tickets at the box office.

Then, We show you the advertising spot starring Adrián Suar.