Under the #BlackoutTuesday initiative, powered by Atlantic Records, The music industry carried out a "blackout" on Tuesday demanding justice for the murder of George Floyd by the Minneapolis police and for the cessation of racism worldwide..

The statement, the initiative calls for “taking the day to disconnect from work and reconnect with our community”. At the same time, they called for "urgent action to be held accountable and bring about change".

Jamila Thomas y Brianna Agyemana, two of the promoters of the day and members of Atlantic, argued that "as guardians of culture, our job is to unite to celebrate victories, but also to support us in the loss "and added: "The music industry is a multi-million dollar industry, an industry that has predominantly taken advantage of black art ”.

Def Jam appears among several of the record companies that joined the event, Sony, Warner, Interscope o Columbia, to name a few. A black background accompanied by a word of protest could also be seen in hundreds of profiles and official accounts of various artists from around the world.