On Book Day, The Buenos Aires Ministry of Culture presented a series of free activities that can be enjoyed through the Vivamos Cultura platform.

In that context, the General Directorate for Book Promotion, libraries, y la Cultura presents audiovisual capsules with references from the literary world that will expose the distinctive features of the genres that cross the network's catalog.

The initiative will be the first of a series of actions and proposals that will aim to celebrate Book Month digitally with the City's reading community. The proposal, in addition to making known the bibliographic collection of the Network and its thematic diversity, It will be the first promotional action of Los Chosen, a collection of more than 1200 recommended titles to discover and rediscover books of today and forever that will soon be available in the libraries of the network.

The capsules will cover the characteristic features of eight genres and literary themes, hand in hand with referents of the world of letters: Diego Ziggiotto will present on Buenos Aires, its places and characters, distinctive theme of the Guido y Spano Library catalog. Martín Sancia will speak about the crime novel, Distinctive genre of the Joaquín V Library catalog. González.

For her part, Agustina Caride will present on the literature of Jorge Luis Borges, present in the catalog of the Miguel Cané Library. Liliana Viola will speak about journalistic chronicle, Distinctive genre of the Casa de la Lectura Library catalog. Alejandro Tantanian will elaborate on dramaturgy, Distinctive genre of the Parque de la Estación Library catalog. Martín Felipe Castagnet will dedicate himself to science fiction, Distinctive genre of the Leopoldo Lugones Library catalog. Liliana Cinetto will tour the Childhood genre, distinctive theme of the Benito Lynch Library. And finally, it will be Science's turn, the distinctive genre of the Antonio Devoto Library catalog.

The Directorate General for Cultural and Creative Development through Impulso Digital opens the new Editorial modules: Impulso Digital is the professionalization program for cultural makers that provides a toolbox to develop cultural projects in the digital environment.

This time, from this Friday the following modules will be available: Literary festivals in the digital age (and in the context of a pandemic). This module seeks to answer why, why and for whom to move to digital language. Management and action of a completely online schedule. Working with childhoods in the era of virtuality: Filbita. Are there new ways to produce and curate content online? What you need to know to go from a face-to-face proposal to the virtual universe, similarities and differences of languages ​​and formats.

New forms of communication in the world of books. Strategies for smart press management. The module develops the importance of communicating creatively and the previous steps (and necessary) to make it. Assembling a good (and complet) database and a review of the different tools that help optimize time and improve the organization. A tour of the three basic questions for any communication project: who to contact, what to say and how. The important thing is not the data, but what we do with them.

The module proposes different scenarios of the communication of the book (press, bookstores, subscribers) and the different ways of being instrumented. How to read (and understand) the book market in the digital age. The module addresses the book market in Argentina: where, how and what books are sold? How to understand the market niches and their players? Editorial concentration and "independent" players.

New digital formats and new ways of marketing. E-books and audiobooks. New channels for book recommendation. Influencers, bookstagrammers and tiktokeros. The module proposes the first steps to start a recommendation project. Digital platforms as strategic channels. Tools for content creation. Trends in Social Media. Are we all content creators? Creativity, storytelling and communication with value. Literary Collabs: Who collaborates with whom? Who wants to be an influencer? Opportunities and difficulties of the new players in the publishing field. Book influencer: An oxymoron?